SMBs represent +90% of the business population. They really matter to enterprises, as customers and as partners. But enterprises are falling short of making the most of the opportunities that SMBs present.
In our first set of essays, based on US research, we identified a fundamental disconnect between what enterprises believe and SMBs perceive. Closing that gap is essential for enterprises to engage more effectively with SMBs.
Next, we expanded our in-depth research to 5,000+ SMBs across 11 countries on 6 continents. While not all SMBs are the same, they share key similarities globally.
